AI Creative Strategist

Job Description:

• Develop new AI avatars and determine their target demographics, representations, and concepts
• Generate 10–20 new ideas, hooks, and angles daily for 7–30 second short-form reels
• Write and direct scripts for 30–60 second organic Reels
• Own testing across 5–10+ Instagram and Facebook accounts
• Tailor hooks, framing, and scripts to specific demographics
• Create useful, trust-building content that supports affiliate offer conversions
• Analyze account-level performance across avatars, hooks, formats, and topics
• Retire weak avatars and scale concepts showing traction
• Convert winning creative patterns into repeatable systems
• Help build the creative department, including strategists, editors, and publishing support
• Help create course content for the education division
• Run a weekly group coaching call for students
• Provide hands-on feedback to the software engineering team on internal AI creative tools
• Establish a scalable avatar-to-performance-analysis workflow within the first 90 days
• Identify department needs, bottlenecks, and future hiring requirements

Requirements:

• Direct-response Meta advertising experience, ideally in supplements, health, wellness, or another performance-driven ecommerce category
• Experience producing paid creative at meaningful volume, ideally hundreds or thousands of assets per month
• Strong direct-response copywriting skills
• Ability to develop hooks, angles, and creative concepts
• Experience developing messaging for significantly different demographics
• Ability to analyze performance data and translate findings into new creative ideas
• Willingness to test aggressively, quickly eliminate losing concepts, and scale winners
• High fluency with AI creative tools, including Higgsfield, Google Flow Omni, Openart, and CapCut
• Ability to operate independently without detailed SOPs
• Experience with an info-product, course, or coaching-based offer, particularly in the make-money-online or start-an-online-business space, is preferred but optional

Benefits:

• A blank canvas to shape avatars, angles, accounts, and content strategy from the ground up
• Path to leadership, with opportunity to eventually lead the creative division
• Support from AI video editors and publishing staff
• Freedom to test ideas without ad spend approvals or creative bottlenecks
• Exposure across the supplement division, education business, and proprietary software
• Opportunity to influence curriculum and AI software roadmap
• Fully remote work