CRM Manager, 1:1 Fan Engagement Marketing

September 26, 2026

Job Description:

Drive product, contact, and creative strategies for large-scale CRM campaigns using machine learning, predictive modeling, and personalized content
Manage and execute marketing campaigns from initial request submission through deployment across email, SMS, and push channels
Perform audience segmentation and execution
QA touchpoints, personalization elements, and dynamic content
Build and deploy campaigns
Design and implement A/B and multivariate tests to improve fan strategies and conversion rates
Optimize lifecycle CRM campaigns such as onboarding and reactivation using insights, analytics, and automation tools to increase fan LTV
Extract insights and learnings for future optimization and template efficiency
Collaborate with internal stakeholders, partners, and vendors to develop campaign strategies and meet performance targets

Requirements:

Bachelor’s degree
At least 4 years of CRM Marketing or Marketing Automation related work experience
Technical and production responsibilities across Adobe platform (AEP, AJO, CJA)
Experience with Email Service Providers; Epsilon PCM preferred
Experience with Personalization Tools; Movable Ink preferred
Experience with SMS Platforms; Attentive preferred
HTML editing and working knowledge to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting
Proficiency in Photoshop
Ability to work independently and as a team player
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Ability to keep up with a fast-paced production schedule with fluctuating workload
Proven ability to collaborate and manage dependencies on team members supporting campaign launches
Passion for innovation and solving difficult challenges
Passion for sports is a plus

Benefits:

Share Share