Job Description: Translate Patient Engagement and brand strategy into actionable go-to-market plans Build and evolve go-to-market and launch plans across program lifecycle phases Define segmentation, targeting, channel mix, field execution, timelines, milestones, and readiness criteria Develop and maintain SOPs, call guides, guardrails, training materials, and patient education collateral Represent Patient Engagement in Review Committee/MLR processes and submit resources for review Partner with Legal and Compliance on permissions, approvals, and supporting documentation Manage content loading, tagging, availability, and currency across platforms such as Amplify/Centris Develop customer/account and patient population targeting models Build segmentation and tiering criteria aligned with approved indications and compliance guardrails Lead territory mapping, workload analysis, territory alignment, call planning, and multichannel engagement models Monitor field force effectiveness and equip patient-facing teams with approved tools and materials Improve coordination among Patient Engagement, Sales, K, Medical, Access and Reimbursement teams Support Year Beginning, Mid-Year, and POA meeting planning Define KPIs, metrics, reporting dashboards, field technology, and related tools Shape dashboard and reporting requirements and deliver performance insights to leadership and marketing Translate execution data into strategic narratives and recommend strategy or execution adjustments Develop team competencies and enable leaders to coach effectively Serve as liaison across Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other functions Create training resources and support adoption of GTM tools and processes Maintain Patient Engagement scope and guiding principles Requirements: 8+ years of combined pharmaceutical experience across consumer marketing, operations, and strategy Demonstrated track record of leadership and high performance Experience leading others in a matrix organization Ability to manage direct and indirect reports with authority Ability to influence key stakeholders internally and externally Proven executive communication skills and leadership qualities Effective planning, prioritization, and organizational project skills Strong project management skills and ability to deliver multiple short-term and long-term projects simultaneously Track record of leading and managing complex programs and teams Strong strategic skills, including identifying and addressing major strategic challenges Ability to balance short-term needs with long-term vision Strong interpersonal skills Excellent written, verbal communication, and presentation skills Good judgment and high ethics Candidates must be authorized to be employed in the U.S. by any employer Permanent work authorization in the United States required U.S. work visa sponsorship is not available now or in the future Benefits: 401(k) plan with Pfizer Matching Contributions Additional Pfizer Retirement Savings Contribution Paid vacation, holiday and personal days Paid caregiver/parental and medical leave Medical, prescription drug, dental and vision coverage Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan Eligibility to participate in Pfizer’s share based long term incentive program Relocation assistance may be available based on business needs and/or eligibility
