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Retention Marketing Specialist (On-Site ONLY/ No Remote Work)
Job Description Job Description JOB SUMMARY: TLF’s Email, SMS, & Push Acquisition & Retention Specialist will be responsible for the day-to-day execution from conception to final execution and analysis of all SMS/MMS, email, web and app push, flows and campaigns leveraging best practice and growth-hacking techniques to develop new approaches to on and off-site customer le and acquisition, while also ensuring the highest level of sales, customer engagement, retention, and CLV. This position will be reputed company for collaborating across various depts and teams in developing, planning, and implementing daily, weekly, and monthly campaign development, automated flows, and applying creative assets with a primary focus on meeting open and CTR, CRO, ROAS/ROI and revenue metrics and forecasts per channel; while reporting the corresponding data and KPI’s for these initiatives to the marketing department, leadership, and CEO on a daily/weekly/monthly/quarterly/ and annual basis. This role requires a very strategic and creative thinker with excellent analytical skills to drive the day-to-day marketing initiatives, developing an extensive and well-planned marketing calendar that is cohesive across all platforms and channels and meets TLF’s brand aesthetics, voice, and messaging for all campaigns and flows. POSITION ROLES & RESPONSIBILITIES ( INCLUDING BUT NOT LIMITED TO THE BELOW): · Campaign Development and Execution: • * Must have 5 years of building intricate and proven automated flows and campaigns, A/B testing CTA's, different types of content, design layouts, offers, frequency, and analyzing all data for areas for opportunities, and continuously optimizing open, click-through, conversion, and repurchase rates, and making weekly improvements based on data and KPI's (across all marketing platforms). • Must be an expert in analyzing data, identifying patterns, and nurturing le from each stage of the funnel(i.e., TOFO, MOFU, reputed company), and developing strategies for repeat purchasing every 30-45 days, and ultimately getting customers to become loyal advocates and brand ambassadors. • Using standard and uniquely crafted flows and campaigns (i.e. lead capture forms, welcome flows, abandoned cart and checkout flows, browse abandonment flows, new release and best seller campaigns, loyalty and VIP program flows, win back, and dormant customer re-engagement; in addition, to creating customized campaigns using segmented customers attributes, promotional offers, seasonal campaigns, product category driven flows using style, size, color, fabric, and customer data, continuously optimizing engagement, open, click through, and conversion rates. • Personally design, build, and execute all aspects of a flow and/or campaign for emails, SMS/MMS, app push notifications, web browser push notifications, marketing campaigns, and automated flows across all marketing platforms. • * Write compelling on brand copy for email, SMS, and push notifications. • Design and format emails using templates and HTML/CSS when necessary. • Coordinate and collaborate with innovation & design, graphic designers, video production, brand management, and e-commerce teams to ensure visual content and messaging align with brand standards and campaign objectives and goals. · Audience Segmentation and Personalization: • * Utilize customer data to segment audiences and personalize messages. • Implement A/B testing to optimize content, subject lines, send times, and layouts. • Monitor and analyze campaign performance to refine targeting and messaging strategies. • Analyze customer data to identify trends, pain points, and opportunities for improvement. • Segment customers based on behavior, preferences, and lifecycle stage to tailor retention efforts. · Analytics and Reporting: • * Track and report on key metrics such as open rates, click-through rates, conversion rates, ROAS/ROI, CLV, and revenue forecasts and goals per channel. • Use data to make informed decisions and improve future campaigns. • Prepare regular performance reports for management and stakeholders. · Compliance and Best Practices: • * Ensure all campaigns comply with relevant regulations (e.g., CAN-SPAM, GDPR, and DMARC). • Stay updated with industry trends and best practices in email, SMS, and push marketing. • Conduct regular audits of marketing processes to ensure efficiency and effectiveness. · Collaboration and Communication: • * Work closely with the marketing and e-commerce teams to align campaigns with the overall marketing strategy. • Collaborate with product, sales, and customer service teams to gather insights and feedback. • Communicate effectively with external vendors and service providers as needed. · Retention Strategy Development: • * Develop and implement customer retention strategies and programs to increase customer loyalty and reduce churn. • Identify key touchpoints in the customer journey to enhance the overall customer experience. · Loyalty Program Developmen
