Senior Manager, Loyalty Strategy

About the position

As the Senior Manager, Loyalty Strategy, Portfolio & Intake, you will own the strategy engine behind Best Buy’s membership program, shaping what membership becomes across every tier, from free through Total and the co-brand card. Day to day, you’ll build the business cases, run the intake process for new ideas, and write the briefs that drive enterprise prioritization. A successful candidate turns member and business needs into a build-ready portfolio and partners closely with Delivery and Go-to-Market to bring it to life. If you love setting the “what and why” and influencing senior leaders, this is your role.

Responsibilities

  • Develop membership strategy and value proposition across all tiers.
  • Build business cases that size opportunity, return, and trade-offs.
  • Own the program portfolio and run a deliberate, stage-gated intake process.
  • Write prioritized briefs and omni-channel requirements that hand cleanly to Delivery.
  • Direct an Associate Manager and a shared Analyst while partnering cross-functionally.

Requirements

  • 7+ years in product management, strategy, business management, consulting, loyalty/membership, or customer experience
  • Proven track record building business cases and turning strategy into roadmaps.
  • 3+ years experience in strong financial and analytical skills with comfort synthesizing data into clear decisions.
  • Experience influencing senior stakeholders and driving prioritization.
  • Bachelor’s degree or equivalent experience.

Nice-to-haves

  • Experience in loyalty, membership, subscription, or retail programs.
  • Familiarity with product, portfolio management and stage-gate intake frameworks.
  • MBA or equivalent.

Benefits

  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support
  • Different types of leaves of absence (LOA) and potential pay sources
  • Intermittent or reduced-schedule leave
  • Paid time off (vacation or PTO)
  • Various forms of incentive pay
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