Job Description: Translate Patient Engagement and brand strategy into actionable go-to-market plans Build launch, growth, maturity, and program lifecycle plans with timelines, milestones, and readiness criteria Develop and maintain SOPs, call guides, guardrails, training materials, and patient education collateral Represent Patient Engagement in Review Committee/MLR processes and submit resources for review Partner with Legal and Compliance on permissions, approvals, and supporting documentation Load, tag, maintain, and organize approved resources across content and resource platforms such as Amplify/Centris Develop customer/account and patient population targeting models Build and maintain segmentation and tiering criteria Lead territory mapping, workload analysis, territory alignment, call planning, and multichannel engagement models Monitor field force effectiveness and equip patient-facing teams with approved tools and materials Improve coordination among Patient Engagement, Sales, K, Medical, Access and Reimbursement teams Support Year Beginning, Mid-Year, and POA meeting planning Define KPIs, metrics, dashboards, reporting, field technology, and related tools Shape dashboard and reporting requirements for targeting, channel performance, and program productivity Deliver performance insights and recommend strategy or execution adjustments Connect execution performance with strategy, tactics, and KPIs for leadership and brand marketing Develop team competencies and enable leaders to coach effectively Serve as liaison across Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other functions Create internal training resources and support adoption of GTM tools and processes Maintain Patient Engagement scope and guiding principles Requirements: 8+ years of combined pharmaceutical experience across consumer marketing, operations, and strategy Demonstrated track record of leadership and high performance Experience leading others in a matrix organization, including direct and indirect reports Ability to influence key stakeholders internally and externally Proven executive communication skills and leadership qualities Effective planning, prioritization, and organizational project skills Strong project management skills and ability to deliver multiple projects across short- and long-term horizons Track record of leading and managing complex programs and teams Strong strategic skills, including identifying and addressing major strategic challenges Ability to balance short-term needs with long-term vision Strong interpersonal skills Excellent written, verbal communication, and presentation skills Good judgment and high ethics Candidates must be authorized to be employed in the U.S. by any employer Permanent work authorization in the United States is required U.S. work visa sponsorship is not available now or in the future Benefits: 401(k) plan with Pfizer Matching Contributions Additional Pfizer Retirement Savings Contribution Paid vacation, holiday and personal days Paid caregiver/parental and medical leave Medical, prescription drug, dental and vision coverage Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of base salary Eligibility to participate in Pfizer’s share based long term incentive program Relocation assistance may be available based on business needs and/or eligibility
